How regional teaching institutions can compete more successfully

Tom Carey has just written a provocative blog post in Inside Higher Ed, describing how regional four-year institutions and two-year institutions might reshape and market themselves as teaching institutions of distinctive value in their area.  I'd summarize the message as 1) identify learning outcomes of distinctive value in your region (to some degree, the less universal the better) and that can be linked to some teaching/learning strength in which you're particularly strong (preparing for work in a certain type of job, after preparation by a co-op program with numerous, fascinating placements in that same field, for example). His strategy is much more detailed than this, but it's still a quick read.  Once you've read it, let us know what you think!